FUB creates classic, easy to wear knitwear that stands the test of time.
In a time where fashion gets a lot of attention, FUB dares to ignore passing trends and stick to classic designs that never date, perfect for hand-me-downs.
Since 2006, Danish FUB has created knitwear that stands the test of time for children aged 0-12. The designs vary from season to season, but all are within a subtle colour palette. It can best be described as contemporary design with a hint of nostalgia. Shapes are classic and patterns are kept simple, usually stripes or dots.
Summer collections from FUB are all made of organic cotton and the winter collections are made of the softest 100% oeko-tex merino. All materials are selectively sourced.